In 2022, the National Association of Realtors released a report saying that around 1.6 million realtors are active in the U.S. In total, over three million Americans hold a real estate license of some kind. Those figures tell us that the real estate industry is one of the most heavily populated in the country.
But not every real estate agent has the same skills, nor do they all succeed as great agents. What makes a truly exceptional realtor stand out from the crowd? How can you tell if you’re joining a real estate team that will help you reach all your goals? Below, we’ve put together an article to answer all your questions.
They are excellent negotiators
This is especially true in Belmont, where sales and purchases of high-end properties carry many contingencies, counteroffers, and special conditions. Your real estate agent needs to have a quick wit and a subtle understanding of what’s up for stake in your deal so they can negotiate for the best sale price without thinking twice.
They can solve problems quickly
At the same time, your agent shouldn’t be overconfident in their decision-making. They should know when to slow down and examine the situation so they don’t overlook a clause in your contract or agree to a buyer contingency that isn’t in your best interests. To solve problems quickly, an agent should know how to avoid delays but also understand when it’s best to act on the fly and move in on an offer when the timing is right.
They are master marketers
Today, all the top real estate agents need to be master marketers along with expert realtors. The worlds of marketing and brokering deals now overlap in so many ways that your agent needs to understand how to succeed in both ventures. They should be a proficient digital marketer above all else.
If, for example, you live in a buyer’s market and you’re struggling to bring in competitive offers in your price range, your agent should know how to react. They should draw up a new social media strategy, redraft email fliers, edit the listing description, and take new photos and videos to reach a more motivated crowd of buyers.
They serve as a support system
They should act as a support system for you and your family while you’re going through marketing, listing, fielding offers, and ultimately closing on a deal. Empathy is difficult to teach, so be sure that you feel welcomed by your agent and free to express any concerns you have about your purchase or sale. Otherwise, your relationship with your agent could breed dishonesty or secretiveness, which is the last thing you want to deal with in luxury real estate where the stakes are so high.
They have an eye for detail
They have a vast professional network
With a local realtor, you want all the benefits that come from working with someone with roots, someone who has a history in your neighborhood, and someone who will have the numbers and contact info for anyone you might need. Whether it be a last-minute repair, an emergency update to a social media post, or a final call with your buyer’s agent, your realtor needs to have a wide network of people to recruit to your team.